Description
POSITION OBJECTIVE
Working under the supervision of the Library Campus and Community Engagement Manager (LCCEM), but with a high degree of independence, the Library Outreach and Engagement Coordinator is responsible for the development, maintenance, and strategic management of the library's website and digital communications channels and assists with planning and implementation for outreach programs, events, and exhibits to promote library resources, services, and spaces to the university community and beyond. This role will provide the focused expertise and dedicated time needed to promote and share information that ensures the library's online presence is engaging, informative, accessible, and user-friendly.
ESSENTIAL FUNCTIONS
Website Content Management. Responsible for implementing a comprehensive digital communications strategy, ensuring the library's website serves as a central hub for information and engagement. This includes content creation, user experience optimization, and accessibility compliance. Create, edit, update, and publish, in collaboration with other content managers, high-quality, compelling, accessible, and user-friendly website content using the library's content management system to enhance user experience and engagement. This position has primary responsibility for the administrative pages, news items, About Us sections, and landing pages. Works closely with content creators to ensure content is accurate, up-to-date, consistent with campus branding guidelines, and optimized for search engines. Implement and adhere to website accessibility standards. Collaborate with the User Experience Librarian (UX) to implement best practices based on user feedback related to experience, functionality, and design of the site. Take into consideration metrics to assess the effectiveness of the website and identify areas for improvement. Serve as co-chair of the library's website committee. (45%)
Social Media. Provide content for the library's social media presence by creating engaging content, monitoring activity, and responding to posts/inquiries. Collaborate with University Marketing & Communications (UMC) liaison to promote campus-wide initiatives that connect to library resources and services. (24%)
Events and Outreach. Assist with the creation of library events in the central university event management system (CampusGroups). Supports the promotion of library events and exhibits with the creation of digital promotional materials and designs. (23%)
Other Digital Communications. Provide content for digital newsletters and other communications (digital screens) to keep users informed about library news and updates. (7%)
NONESSENTIAL FUNCTIONS Perform other duties as assigned. (1%)
CONTACTS
Department: Frequent contact with the Library Campus and Community Engagement Manager on policy and procedural issues, practices, and strategies (65%). Regular contact with all levels of Kelvin Smith Library staff and regularly with other campus departments to collaborate and exchange information for content related to collections, resources, services, and events (45%).
University: Moderate working relationship with University Marketing & Communications staff (16%).
External: Occasional contact with external partners and community members related to sharing information for KSL events and outreach programs (15%).
Students: Regular contact with students working in the KSL administration office (31%).
SUPERVISORY RESPONSIBILITIES
This position has no direct supervision of staff employees but may supervise student employees.
QUALIFICATIONS
Education: High school education and 6 years of related experience required. Or Bachelor's degree in related or relevant field and 1-3 years of relevant experience.
REQUIRED SKILLS
Knowledge of content management systems and best practices for managing website content.
Knowledge of social media platforms and best practices.
Must possess excellent written, oral, and interpersonal communication skills.
Strong organizational skills.
Highly effective at managing complex and detail-oriented work in a fast-paced environment.
Ability to exercise independent judgment and manage several varied projects and priorities simultaneously.
Experience conducting user-experience analysis both through qualitative user observation and quantitative tools, particularly using Google Analytics is preferred.
Basic knowledge of graphic design applications, including Canva and Adobe Creative Suite preferred.
Ability to use technology to perform related planning and administrative tasks
Ability to work in and contribute to an environment that is welcoming and respectful to all perspectives.
Experience working with faculty, students, staff, and the general community.
Demonstrated history of successful support, education, and advocacy for all students, aligned with the values, mission, and messaging of the university, while adhering to the staff policy on conflict of commitment and interest.
Ability to meet consistent attendance.
Ability to interact with colleagues, supervisors, and customers face-to-face.
WORKING CONDITIONS
Typical office/library work environment. The employee will perform repetitive motion using computer mouse and keyboard to type. This position is eligible for the staff hybrid work program.
Requirements
QUALIFICATIONS
Education: High school education and 6 years of related experience required. Or Bachelor's degree in related or relevant field and 1-3 years of relevant experience.
